Privacy Policy


Privacy Policy



This document sets out what you can expect of us regarding how we look after your user information. We are users too, and share your zeal in wanting to keep what is private, private.

We seek to abide by the letter and spirit of the guidelines laid out by the UK Information Commissioner’s Office in the document ‘Privacy Notices – Code of Practice’.

We will never share your user information with third parties for promotional purposes.


Who we are

More formally, we are Amplify The Anthems Limited, a company registered in England under registration number 09858500. We operate the website found at and our registered office is located at:

2 Gouthwaite Close


YO30 4UJ

At Amplify The Anthems, we are committed to maintaining the trust and confidence of our web site visitor’s and users. In particular, we want you to know that Amplify The Anthems is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. Outlined in this Privacy Policy, we’ve provided detailed information on when and why we collect your personal information, how we use it and how we keep it secure.

If you have any concerns about the way we use your information or any questions about this Privacy Policy, please let us know. We can be contacted via, or by writing to our registered office.


What we do with your information

Information submitted to Amplify The Anthems will be processed to:

  • Communicate with customers who show a legitimate interest in using our services.
  • Populate the features that we provide as part of the Amplify The Anthems service.
  • Provide you with updates on the service and the content posted by others that may be of interest to you.
  • Continually improve our service offering and user experience.
  • Provide commercial services to our clients based on anonymous and aggregated data created by people using our service.

We will not share your user information with third parties for promotional purposes. That said, we consider that if you sign up to our service, you do so in the knowledge that content you post publicly will be visible to others. This will include music that you upload, information that you add to your profile and any marketplace advertisements that you post.

We will use Google Analytics to compile statistics about user performance (once you have uploaded music), traffic to your profile and sales. We may also compile statistics about user trends on our platform, which are used by third party organisations to better understand how users interact with businesses, brands, and one another online. These statistics are drawn from a dataset which does not contain any information by which you can be identified, and we will not pass on your personal details to third parties for promotional purposes.


How long we intend to keep your information

We will keep your data for as long as you have a live profile on our platform. You can delete your profile by contacting us by email at or by accessing your account on the website.

If you delete your profile, the data will disappear from our service; however, there will be a period during which your data will be held on our back-up systems. After this, all content which you created on will be deleted permanently.


Your rights as an individual

As an individual you have the following rights;​

  • The right to be informed
  • The right of access
  • The right of rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • The right not to be subject to automated decision making including profiling


What user information we would like you to give to us

We ask you to provide your name, a contact telephone number and email address in order to sign up for our service. You can change these details once you are logged in to by visiting the ‘My Profile’ feature. You can also use the ‘My Profile’ feature to provide more user information, at your discretion.


Where we hold your information

The information and content held on our platform is deployed geographically to maximise user experience. We may deploy information and content across varying services that we as a business use on a day to day basis. Your information will therefore be held on platforms such as mailing services, online spreadsheets and contact form dashboards.

We hold our data on username and password protected platforms, who are contracted to us for the provision of technical services. We remain responsible at all times for the security of your information, but if you want to know more about how we interact with the varying platforms we use, you can view their Privacy Policies, amongst their other policies, here


What we do to ensure the security of your personal information

We take the security of your data very seriously. Our approach to information security is constantly evolving and continually reviewed.

We have adopted industry best practices from both technological and business process perspectives in order to make securing your data a key part of the way we do business.


Your rights regarding your personal information

We will contact you with updates about your activity on our service, and how we are evolving to deliver greater benefits to you.

You can opt in or opt out at any time you choose by clicking on the ‘unsubscribe’ link in the e-mails, and we will provide a list of contact options in the settings area of our web interface.

Information we hold about you is available to you at all times and can be amended, viewed or deleted by contacting


Our Cookie Policy

As part of our overall approach to privacy and transparency, this section describes what cookies are in the context of our web and mobile interfaces, and what their use means to you. At the end, we’ve included some links to help you research cookies and their impact, and how you can use your web browser to control the way it manages cookies.


What are cookies?

According to All About Cookie (

            “Also known as browser cookies or tracking cookies, cookies are small, often encrypted text files, located in browser directories. They are used by web developers to help users navigate   their websites efficiently and perform certain functions. Due to their core role of enhancing/enabling usability or site processes, disabling cookies may prevent users from using certain websites.”

(used under licence:


What cookies do we use?

In this section, we explain what cookies are used in the overall service we provide to our users, and how you can switch off cookies via a setting in your browser.

Our use of cookies:

  • We use cookies to record when you’ve logged into our service (either via web or mobile) so you don’t have to keep logging in for each new page; we also use our own cookies to recognise who you are when you return to our platform in a new visit.
  • These cookies are an essential part of how our platform operates, and they greatly improve your user experience. Ironically, the banner that you saw the first time you looked at the website alerting you to the use of cookies makes use of a cookie itself, that would not be required were it not for the European Directive on the use of cookies.
  • These cookies are only used by us, and the information they contain is not shared with anyone else.


List of services we use which use their own cookies:

  • Google Analytics – We use Google Analytics to understand general trends about our content and traffic sources: for example, where users come from, which pages are most popular, which sites provide most traffic, how our marketing efforts impact the amount of visits we receive. Google’s statement about privacy is here:
  • Twitter button – The Twitter button allows our users to more easily share the content they upload to with their followers. Twitter privacy policy states they use cookies “to collect additional website usage data and to improve our Services” –
  • Mixpanel – We use Mixpanel to track how effective our pages are in delighting our users, how long users stay with us, and how users navigate through our website. We use the results to continually iterate and improve the user experience you enjoy. Mixpanel’s statement about privacy is here; you can opt out of their cookies here:
  • Facebook Connect & Mobile – We use Facebook Connect to allow you to sign up to, and log into, our platform (web & mobile) without having to fill our your details – saving time and effort. Facebook’s statement about privacy relating their Connect feature is here; and also here                         



In line with the latest advice from the Information Commissioner’s Office, we interpret your continued use of our platform as consent for us to use cookies to capture data about how you interact with our services, and those of other services we use.


More information about cookies

Links which provide more information about cookies:

Link explaining how to switch off cookies in various browsers:


Contact us if you would like to complain or wish to know more about how your information will be used

We can be contacted via or by writing to our registered office.


Contact the Information Commissioner if there is a problem

If you consider we have not addressed your problem, you can contact the UK Information Commissioner’s Office for assistance. Further information can be found via


This privacy Policy was updated on 13th June 2018.